Responsible gambling is no longer a “nice to have.” Regulators expect operators and platforms to identify at-risk behaviour early, intervene appropriately, and prove they’ve done so. Manual processes are slow, inconsistent, and expensive. Crucial RG does the heavy lifting for you—bringing automation, evidence, and scale to player protection.
How Crucial RG Works
At the heart of Crucial RG is our proven Markers of Harm model. It analyses behaviour patterns—spend, session time, risky deposits, tool use—and assigns risk scores calibrated to your business and markets. Players are automatically segmented into risk groups, triggering appropriate interactions, case creation, or marketing suppression. All actions are logged, building a regulator-ready audit trail. Delivered as SaaS (on Crucial AWS or your own), Crucial RG integrates quickly with your existing data flows and CRM systems, keeping your compliance sharp and efficient.
For Operators
Whether you run a single brand or a global portfolio, Crucial RG gives you a single view of player risk. Real-time alerts free your teams from manual monitoring, while the built-in audit trail ensures you’re evidence-ready at all times. With scalable licensing and training included, you can protect your customers while safeguarding your licence and reputation.
For Platforms
Crucial RG makes it easy for platforms to add robust responsible gambling functionality to their offering. Our modular SaaS slots into your stack with minimal overhead. You gain a compliance engine optimised for multiple jurisdictions—helping your operator clients launch faster, stay compliant, and trust your platform for the long term.
Key Benefits
Complete
RG Suite
Automated detection and intervention
Full AML
Monitoring
Configurable to each market’s rules
Advanced Case
Management
Fast integration with your systems and partners
Automated
Due Diligence
Regulator-ready reports and evidence logs
Evidence-Ready
Reporting
Scalable SaaS with expert support
HOW IT WORKS
HOW IT WORKS
01
Kick-off & calibrate
We map your data, workflows and jurisdictions, align thresholds to your risk appetite, and configure models
02
Go Live
Cohorts and triggers are deployed, integrations set up, your team is trained, and the suite is activated.
03
Prove & Improve
Audit dashboards, continuous reporting and regulatory updates keep you ahead of evolving requirements.
"Partnering with Crucial Compliance has helped us embed a culture of compliance across our entire c-suite"
Greg, Compliance Manager.
Frequently Asked Questions
What is Crucial RG?
Crucial RG is our Responsible Gambling module, using behavioural models to detect at-risk players and trigger automated interventions in real time.
How does it identify risk?
Our proprietary Markers of Harm model analyses patterns like spend, session time and tool usage, assigning dynamic risk scores and segmenting players accordingly.
Can it trigger real-time actions?
Yes. Interventions, marketing suppressions, case creation and logging all happen automatically, based on risk thresholds and workflows.
Is it suitable for operators and platforms?
Yes. Operators gain end-to-end visibility on player risk, while platforms can embed RG functionality into their offer to meet compliance needs across markets.
How is it deployed?
Available as SaaS (on Crucial AWS), client-hosted or on-premise, integrated via APIs with your CRM and existing systems.
